Reselling tips

How to price & sell used items online

Reselling tips and pricing strategies for secondhand sellers. Whether you're flipping on eBay, Facebook Marketplace, or both, this is where you come to get better at it.

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Frequently Asked Questions

Common questions from secondhand sellers

How do I start reselling used items online?

Start by sourcing items you already own or picking up underpriced goods at thrift stores, garage sales, or Facebook Marketplace. List them on eBay or Facebook Marketplace with clear photos, an accurate description, and a competitive price based on recent sold listings. Apps like Hero Stuff can speed up the process by identifying your item, suggesting a price, and writing the listing for you.

What items sell best on eBay and Facebook Marketplace?

Electronics, smartphones, video games, clothing, and furniture are consistently among the best-selling categories on eBay and Facebook Marketplace. Branded and collectible items tend to sell faster and at higher margins. The key is finding items where demand is high and local supply is low.

How do I price used items to sell fast?

Always base your price on recently sold listings, not active listings. On eBay, filter by sold items to see what buyers are actually paying. Price slightly below the average sold price to move inventory faster. Tools like Hero Stuff pull live sold data automatically so you don't have to do this research manually.

What are the best days and times to list items for sale?

Sunday evenings are generally the best time to end eBay auctions as buyer activity peaks then. For fixed-price listings on eBay and Facebook Marketplace, Thursday through Sunday tends to drive the most views and inquiries. Avoid listing late at night or early in the morning when traffic is lowest.

How do I take good photos of items to sell online?

Use natural light wherever possible and shoot against a clean, neutral background. Take multiple angles including any flaws or damage so buyers know exactly what they're getting. A smartphone camera is more than enough. Hero Stuff includes an AI background removal tool that creates clean, professional-looking product images automatically.

How do I write a good listing title and description?

Your title should include the brand, model, condition, and any key specs buyers search for. Avoid filler words like 'nice' or 'look.' Your description should cover condition honestly, include measurements where relevant, and answer common buyer questions upfront. Hero Stuff generates optimized titles and descriptions automatically from a photo.

How much can you make reselling used items?

Casual sellers typically make a few hundred dollars a month clearing out unwanted items. Part-time resellers sourcing from thrift stores and garage sales can make $1,000 to $3,000 a month. Full-time resellers with established inventory systems can make significantly more. Profit depends heavily on sourcing costs, the categories you sell in, and how efficiently you list.

What is the best category to resell for profit?

Electronics and smartphones offer high resale values but require more knowledge to buy and sell confidently. Clothing and sneakers have massive volume and low sourcing costs at thrift stores. Video games and collectibles can have high margins if you know what to look for. The best category is usually one you already know well, so you can spot underpriced items quickly.

How do I avoid fees eating into my reselling profit?

Factor platform fees into your pricing before you list, not after. eBay charges a final value fee that varies by category, typically between 8% and 15%. Facebook Marketplace charges 5% on shipped sales but is free for local pickup. Shipping costs are another common margin killer — always weigh items before listing and use calculated shipping where possible.

Do I need a business license to resell items online?

For casual selling of personal items you generally do not need a business license. If you're buying items specifically to resell at a profit on a regular basis, you may be considered a business in your jurisdiction and should consult a tax professional. In the US, platforms like eBay are required to issue a 1099-K if you exceed certain sales thresholds, so keeping records of your costs is important.