Peeps Rainbow Bunny Pop-Up Plush Toy

Got this Peeps rainbow bunny pop-up toy. It's got a plush rainbow bunny on top of a yellow plastic base with a pop-up mechanism. There is a little button on the side and it looks like it might make some noise too since there are speaker holes on the front. Still has the tags on it. Fun little novelty item for a collector or just for a kid to play with.