
This is a box of L'Oréal Professionnel INOA hair color in shade 5.3 (5G), which is a light golden brown. It's an ammonia-free permanent color that uses an oil delivery system. The box is still in its original plastic wrap, so it's brand new and ready to use. Great if you're looking for a professional-grade dye that's gentler on the scalp. It provides full coverage and a nice, shiny finish.