MKTG 5 Student Edition (with Marketing CourseMate Printed Access Card)
Value & Price Guide

Selling my copy of MKTG 5 Student Edition by Lamb, Hair, and McDaniel. It's a solid textbook if you're taking a marketing class or just want to learn the basics. This one is the 5th edition and has the tear-out review cards in the back which are actually pretty helpful for cramming. The cover has some wear and a few creases from being in my bag but the pages inside are clean. No major highlighting or anything like that. Good cheap option if you dont want to pay full price at the bookstore.
Current value
$3 - $9
Condition
Used
Sales tracked
14 listings
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Recent listings & comparables
Based on marketplace listings similar to this item

MKTG Student Edition 3.0 Paperback - Lamb Hair McDaniel
$9.89

MKTG 5 - Paperback By Lamb, Charles W. - GOOD
$6.88

MKTG 5 - Paperback, by Lamb Charles W.; Hair Joe F.; McDaniel Carl - Very Good
$10.19

MKTG 5 - Paperback By Lamb, Charles W. - GOOD
$3

MKTG 5 5t Edition by Charles Lamb with Joe Hair and Carl McDaniel Softcover
$26.99
What affects the value?
Key factors collectors and buyers usually evaluate
Condition and packaging
Mint in package examples usually command a premium over loose items with card wear, creases, or yellowing.
Edition rarity
Specific runs and harder-to-find variants generally sell higher than common releases from the same year.
Buyer demand
Recent buyer activity changes quickly. Comparable sold listings are a better signal than asking prices.
Completeness
Original packaging, inserts, and cleaner presentation can materially improve resale value.
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Frequently asked questions
Hero Stuff analyzes thousands of recent sales across multiple marketplaces to provide you with an accurate, real-time price range for your item. We take into account the condition, completeness, and current market trends.
The most significant factors are the condition of the item, whether you have the original box and accessories, and the current market demand. Items in "Like New" or "Mint" condition typically sell for more.
The best places to sell depend on your item. Generally, eBay, Facebook Marketplace, and Mercari are top choices for electronics and collectibles. Hero Stuff helps you list across these platforms efficiently.
Check recent sold listings rather than active asking prices. Hero Stuff does this automatically for you, filtering out outliers to give you a realistic expectation of what your item will sell for.
An item is considered "New" only if it is still factory sealed. Having the original packaging and accessories can increase resale value by 15-20% compared to the loose item alone, as it appeals to collectors and gift buyers.
This MKTG 5 Student Edition (with Marketing CourseMate Printed Access Card) value and price guide is based on verified marketplace listing data and comparable item analysis. Prices shown are market-informed and can change over time.
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