Start your resale business by sourcing inventory from local thrift stores, specifically looking for "color tag" sales to get items at 50% off. Focus on purchasing lightweight, non-fragile clothing to keep shipping costs low and minimize damage risks.

Prioritize finding items from well-known brands or with unique, trendy designs rather than generic basics. Once you have your stock, organize your inventory with Hero Stuff, sale prices, and profit margins.

When you are ready to list, take high-quality photos using a clean, clutter-free background and bright natural lighting. Document every detail, including size tags and any flaws, to build trust with buyers. Write descriptive titles packed with keywords—such as "Women's medium blue floral halter blouse"—to improve search visibility. Avoid vague descriptions that get lost in the feed.

Streamline your shipping process by using poly mailers and, as you scale, investing in a thermal printer to save time and money on ink. Include a small thank-you note or business card in your packages to encourage positive reviews.

For more advanced tips on growing your online store, check our blog. Finally, stay on top of your financials by monitoring direct deposits and consulting a CPA regarding tax obligations once you cross the $600 threshold.

Key takeaways

• Strategic Sourcing: Focus on purchasing lightweight, non-fragile items and utilizing 50% off sales at thrift stores to maximize profit margins. [02:26]

• Profit Tracking: Maintain a comprehensive spreadsheet to log every item's cost and sale price, allowing you to accurately track profits and simplify tax preparation. [03:40]

• Professional Photography: Enhance your listing quality by using a plain background and natural window light to accurately represent the item's color and condition. [07:45]

• SEO Optimization: Avoid generic titles; use highly descriptive, keyword-dense titles (e.g., brand, style, color) to drastically improve search visibility. [09:53]

• Efficient Shipping: Reduce long-term costs and save time by switching to poly mailers and a thermal label printer once your order volume increases. [16:53]

Make sure to subscribe to Jessica's channel on YouTube and follow her on Instagram.